To connect with the Tampa Bay Lightning fans and bring them closer to the NHL OPlayoffs action, our team built a first of its kind “Playoff Portal”, transporting fans into the tunnels of the Tampa Bay Lightning arena.

The effect was updated for each playoffs round with new video content, and also includes a fun easter egg for users that tap on the light switch.

The AR effect was promoted via decals along the riverwalk outside the stadium and in-stadium, leading to a game changing performance.

Try It!