House of V was privileged to partner with Coca-Cola, the largest CPG brand, to help fans share their excitement for the world’s biggest sporting event. Our lens for Meta was a fully customizable, globally deployed experience that empowered fans to show what country they were rooting for and share their excitement building to a fevered pitch.

This immersive fandom experience was a key component of Coca-Cola’s “Believing is Magic” World Cup campaign.