Treats Cereal Bars Cap'n Crunch
Treats Cereal Bars Cap'n Crunch
Treats Cereal Bars Cap'n Crunch
“I’m the Captain now.” Sometimes the inspiration for a lens can be that simple. To celebrate the launch of General Mills’s new Captain Crunch Treats Cereal Bars, we tapped into Saturday morning cartoon commercial nostalgia and empowered brand fans to become the iconic Captain on Snapchat.
Immersing into a pirate-themed narrative with dynamic functionality to unlock treasure, take a bite of different flavors, and generate social shareables in full regalia, humanity’s collective dream to one day become the beloved brand icon finally came true.
Stay Crunchy!
