We democratized the Super Bowl by inviting TikTok to transform from living room fan into Halftime Show performer, all powered by custom cutting-edge AR that never felt constrained by the 3 MB file-size limit in place.

The results of the hashtag challenge were inspiring, creating a surge of affinity for Pepsi from the countless people who danced and sang their hearts out living the dream of performing at the Super Bowl. This first-ever Super Bowl TikTok effect generated over three billion views in three days.