Fandom is at a fever pitch in the leadup to the SuperBowl, so when Snapchat came to us with an NFL partnership we found a new way to pour fuel on the rivalry fire.
The V team built a custom lens that allowed fans to choose their favorite team and be transformed into a fully decked-out superfan with the best seats in the stadium. And to keep fans coming back throughout the game, the custom integrated API that utilized data direct from the NFL, delivered a first-of-its-kind sharable play-by-play visualization for the most-watched game of the year.
This not only marked the beginning of a strong and ongoing relationship with the NFL, but also delivered Snap one of their most successful executions ever – this breakthrough experience was celebrated in their annual keynote.
