Inspired by the classic Coca-cola slogan “Coke adds life”, we literally added life to the featured characters by optimizing AAA in-game character models for Snapchat. Seeded with gaming influencers, the custom packaging triggered an immersive experience that allowed fans to bring their favorite LOL characters to vivid life in AR and share on social.

Partners like these don’t come along every day, and the success of this initial experience built an effervescent foundational relationship with Coca-Cola that’s continued across dozens of groundbreaking projects.