Las Vegas X Art Basel
Las Vegas X Art Basel
Las Vegas X Art Basel
Over our long-tenured relationship with Las Vegas we’ve always had a keen focus on content marketing. We pioneered the first destination 360° video with Facebook. We were one of the first brands to adopt augmented reality. And we’ve built some amazing VR content, including “Alter Your Reality” which was a fully immersive, virtual reality experience that debuted at Art Basel in Miami.
We worked with four amazing digital artists, including Beeple (who skyrocketed to a $60M fortune soon after through his digital art and NFTs), to bring their digital vision of Vegas to life.
This experience was open to the public and sampled a vision of Vegas you couldn’t see anywhere else.
