The Chipotle Guac Workout was not only an entertaining and shareable way to inspire and celebrate healthy activities like jumping jacks, stretching, and meditation, but it was also a full-funnel lens that took consumers from awareness to purchase.

The machine learning-powered exercise tracker rewarded the user for burning calories with a digital coupon that could be seamlessly redeemed via the Chipotle app. The success of the lens kicked off a productive relationship between Chipotle and House of V – we love treating our partners like guac stars.