E.L.F. Ultraverse
E.L.F. Ultraverse
E.L.F. Ultraverse
Social commerce is an evolving space, but one thing we know for sure is that mobile users are much more likely to buy directly from their feeds if they’ve been delighted and entertained.
This two-phased innovation mission began with an in-depth proof of concept developed directly with TikTok to achieve a new level of shopping assistance within the app.
In phase two, we partnered directly with Ulta to take the curious on a story-driven deep space mission into the E.L.F. Ulta Beauty Galaxy to explore a new universe of potential looks, using shaders and graphic technology breakthroughs to go where no brand has gone before.
