Black Friday Walmart
Black Friday Walmart
Black Friday Walmart
Black Friday is the busiest shopping day of the year in the US, and for retailers like Wal-Mart it’s critical to be top of mind with buyers who are ready to spend. House of V partnered with master illusionist and TikTok superstar Zach King to kick off Wal-Mart’s #UnwrapTheDeals Black Friday campaign.
We built a custom TikTok filter for Wal-Mart that allowed shoppers not only reveal and click through to special Black Friday sales items on platform, but also spurred them to share their #UnwrapTheDeals content to be entered into a sweepstakes.
Zach’s magical kickoff TikTok spurred almost a million responses and ultimately pulled over a billion impressions out of the hat.
