First, let’s acknowledge how lucky we are to live in this golden age of chicken sandwiches.
When Arby’s threw down the gauntlet with the Diablo Dare Chicken Sandwich infused with not one, not two, but five layers of spice to it (yes, even the bun is spicy), we knew we had to immerse TikTok into all of this flavor.
Enter the Diablo Dare TikTok Hashtag Challenge, powered by a custom lens that visualizes the trial by fire of eating the Diablo Dare as it generates the spiciest of shareables. To light the fuse on the campaign, we partnered with (influencer name goes here) to jumpstart the hashtag, and the results were fire.
This innovative influencer partnership drove the nation’s spicy chicken sando connoisseurs to Arby’s to put their taste buds to the ultimate test.
