So when Vitamin Water came to us looking for ways to celebrate the community, we wanted to do it right. V created a playful “Pride Mode” experience that brought people together to decorate a virtual Pride Float. Using augmented reality face painting and stickering, users could make their mark with pride and build something inspiring together in real time.

The lens not only constructed and validated API integrations for Snapchat, but the community reception was so positive that Vitamin Water came back to us the following year to deploy an updated version of the experience.