McDonald's Adult Happy Meal
McDonald's Adult Happy Meal
McDonald's Adult Happy Meal
We’ve participated in some wild partnerships over the years, but when fashion brand Cactus Plant Flea Market (CPFM) and McDonald’s joined forces to create the first-ever Happy Meal for adults, our fries lit up.
To drive hype, we created a custom Snapchat lens that recognized the limited-edition Happy meal and brought CPFM’s twisted take on the iconic McDonald’s characters to life in augmented reality.
Day 1 of the drop saw the highest ever digital sales in the McDonald’s app and the Happy Meal quickly sold out all over the world. And no, we’re not selling you our CPFM Hamburgler or Grimace no matter how insane that secondary market gets.
