Twix Breaker Twix
Twix Breaker Twix
Twix Breaker Twix
To celebrate Twix’s brand new Salted Caramel Crunchy Cookie Bar, we zeroed in on that magical pinch of salt you get in every bite.
The satisfying snap of a Twix is a nostalgia trigger for snackers, so we remixed the classic old-school video game Break Out to create the casual gaming Snapchat lens “TwixBreaker.” With every Twix layer you broke, a salty snap of flavor was released. Yum!
Simple to play, but highly complex to bring to life in a lens, the engagement spike scored a breakthrough for Twix with a highly successful product launch that spurred multiple new flavor launches. Two for me, none for you 😉