The satisfying snap of a Twix is a nostalgia trigger for snackers, so we remixed the classic old-school video game Break Out to create the casual gaming Snapchat lens “TwixBreaker.” With every Twix layer you broke, a salty snap of flavor was released. Yum!

Simple to play, but highly complex to bring to life in a lens, the engagement spike scored a breakthrough for Twix with a highly successful product launch that spurred multiple new flavor launches. Two for me, none for you 😉