With the “Tech Haul” campaign, we partnered with Snapchat to help Best Buy unlock a new dimension in on-platform assisted-shopping. This opportunity allowed us to push beyond AR into a robust and gamified mixed-reality experience, deploying dynamic world-mesh and highly-interactive physics to allow shoppers to take aim and score on sale items.

Massive engagement from potential customers powered a highly-successful sales campaign and set a new quality benchmark for mobile mixed-reality.