Formula One Las Vegas
Formula One Las Vegas
Formula One Las Vegas
V calls Las Vegas home, so we knew first-hand how loud the buzz of the inaugural Formula 1 race in Vegas was becoming. Our partners at the Las Vegas Convention and Visitors Authority (LVCVA) wanted to pour fuel on the fire, so we pulled out all the stops to put fans in the driver’s seat to hype the race.
Using machine learning and special lighting techniques to integrate footage and spectral lighting on the helmet, this augmented reality Snapchat lens created highly shareable content of you zooming through the Strip in the cockpit of an FI car.
Visors down, engagement up – this post became one of the top performing posts in the history of the LVCVA.
