V partnered with Snap to create a first-of-it’s-kind augmented reality lens that used machine learning to be able to detect Cheetos and Doritos. and use them as a dynamic screen to view Megan Thee Stallion performing “Flamin’ Hottie”.

None other than Fast Company celebrated our zesty solution that flipped the script on Super Bowl ads by “not promoting a product with an ad so that you then buy it, but urging you to acquire the product to experience an ad.”