The word “legend” gets thrown around a lot, but Bob Marley’s status is undisputed.
To celebrate the release of Paramount’s highly anticipated biopic “Bob Marley: One Love”, we wanted to find new ways for Marley’s global fandom to interact with his timeless lyrics and bring the legend into their world.
The resulting lens was not only first-to-market for a new “Floating Player” messaging system, but it also utilized the best-in-class VFX Particle System found in Lens Studio that gave us the kind of extreme control of the point cloud system required to create 3D portraits of Bob Marley and his iconic guitar out of pure love.
While “One Love” outperformed expectations to debut at No. 1 at the box office, we couldn’t stop dancing to the outpouring of love his global fanbase shared through our experience on social.