In support of Pepsi's Super Bowl Halftime sponsorship, our team built a first-of-its-kind branded augmented reality experience on TikTok.

TikTok users participated in the #PepsiHalftimeChallenge by using AR to become the star of their own halftime show. The AR effect featured music and fireworks that were similar to the halftime show, building excitement and engagement leading up to the big show.

Surpassing over 5 billion views and 31,000 videos, Pepsi and TikTok truly showed how AR can drive consumer and brand engagement.

View on TiKTok