Pouring It Forward with Stella and Water.org

Augmented Reality Experience

Stella Pouring it Forward Cloud formations
Stella iPhone Examples
People carrying water on their heads
Stella iphone app examples

Refined Belgium pilsner, Stella Artois, developed the Better World Campaign to provide access to clean water to more than 1.7 million people in the developing world. To generate more awareness of this devastating issue and its #PourItForward initiative, the brewer turned to us for help. By developing an augmented reality experience to tell the story of what it’s like living without clean running water, we were able to emphasize the seriousness of this plight.

Using striking watercolor art imagery that closely matches Stella Artois’ retail packaging, we developed a 3D world showcasing the daily water journey for many people. Initiating the experience with a QR code, users are led by campaign ambassador, Matt Damon, through a rich, artistic narrative that drives awareness and action. Users spent over nine minutes interacting with this AR experience.

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