The NHL

4D Virtual Reality Experience

Child viewing the stanley cup

The NHL wanted to create buzz for the 125th anniversary of the Stanley Cup, and that’s precisely what it got with this exciting 4D virtual reality experience.

We invited Pittsburgh Penguins fans for a not-so-virtual virtual reality experience. With VR goggles on, the fans could view the historical Stanley Cup in a 360-degree environment. What they didn’t see coming was the real Stanley Cup being rolled out right in front of them.

Reactions to the reveal were priceless, and so was our video. Within weeks of launch, earned media coverage of the campaign hit 131 media outlets across the U.S. and Canada, and touched over 1 million hearts.

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