Mixing it up to communicate with Washington

Innovation Expo

Mixing it up to communicate with Washington
NGA Conference People using VR headsets at a conference

As the National Governors Association (NGA) prepared to welcome 22 new governors to the ranks, our innovation team saw the opportunity to maximize visibility for the association while strategically targeting other key audiences.

Using social media, a paid media splash at Washington’s National Airport, an on-site digital campaign at NGA’s winter conference, and a projection mapping activation on a historic building in downtown D.C., we were able to reach the governors, members of Congress, the Administration and Washington’s beltway audience.

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