Devils Backbone Brewing

AR Packaging

Devils Backbone had a new brand campaign, Slow by Nature, a great-tasting product with shiny new packaging featuring stunning illustrative artwork. Each package had a character that had a story to tell. So, it turned to our innovation team to create an augmented reality experience that would bring that packaging to life, letting users interact with its product in a way they never could before, while telling a brand story in a new, compelling space – on its packaging.

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