Can’t touch this

Cheetos - MC Hammer Instagram AR Effect

Cheetos MC Hammer storyboards
Cheetos MC Hammer progress

In 2019, our team developed a “mini MC Hammer” AR effect that features the musician dancing his iconic move, the Typewriter. Cheetle will be seen around the mini MC Hammer as he moves across your living room during the big game. In building an experience that clearly captured the likeness of MC Hammer our team strove for the highest level of detail possible within Spark AR. Launching an Instagram effect to a global audience required the utmost attention to detail across modeling, texture, animation, and particle systems. Hundreds of thousands of people across the US made magic with our cheesy MC Hammer and shared the fun in their stories on Facebook & Instagram.