Busch Buck Hunter

AR Hunting Game

To celebrate a collaboration that was right on target, our crew developed a WebAR mobile version of Big Buck Hunter exclusively available to Busch drinkers. By scanning the unique codes on the specially marked Busch and Busch Light packs, users accessed an optimized AR experience that mirrored the gameplay of the beloved arcade game, with additional Busch-branded content.

Additionally, when players shared their scores on Twitter, Busch donated $1 to the National Forest Foundation. Launch week saw over 52,000 sessions with an average of four minutes of play time.

Play the Game