Global Brand Launch

Blockchains Projection Mapping
Blockchains Keynote Speech
Blockhains Hologram

When an idea to change the world is in its planning stages, a lot of groundwork must be laid to inspire buy-in from key players. The founder of Blockchains, Jeffrey Berns, bought 67,000 acres of land in the Nevada desert to build a model city that will function completely on blockchain-powered technology to show how every aspect of our lives can improve.

He called on us to help show the developers and investors vital to the project’s implementation the full scope of his vision. We created a tangible image of his dream through an immersive, experiential presentation at the world’s biggest Ethereum blockchain event, Devcon IV, in Prague.

Before Berns’ keynote presentation at the Forum Karlín, we took over Prague with out-of-home, digital video boards, and a generative art experience detailing the history of blockchain. Attendees saw building projections with messages stating “We’re Done Waiting” and “Are You Ready to Change the World?” to tease the forthcoming event.